| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Secret (US) | Strong enough for a man, but made just for you. | Kosmetik | 1980 | |
| Secret (US) | Strong enough for a man. But now the ultimate in dryness for you. | Kosmetik | 1994 | |
| Secret (US) | Strong enough for a woman. | Kosmetik | 2005 | |
| Secret (US) | Because you're hot. | Kosmetik | 2007 | |
| Secret (US) | Strong like a woman. | Kosmetik | 2007 | |
| Secret (US) | Fearlessness. Apply daily. | Kosmetik | 2010 | |
| Secret (US) | Stress tested for women. | Kosmetik | 2016 | Wieden + Kennedy Portland |
| Secret (US) | All strength. No sweat. | Kosmetik | 2020 | [inhouse] |