| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| AIG (UK) | Cleaning up the past for everyone's future. | Technologie | 2000 | |
| AIG (UK) | World leaders in insurance and financial services. | Finanzen | 2001 | |
| AIG (UK) | The world's largest insurance company. | Finanzen | 2002 | |
| AIG (UK) | Insurance, financial services and the freedom to dare. | Finanzen | 2003 | |
| AIG (UK) | Less of the same. | Finanzen | 2007 | |
| AIG (UK) | The strength to be there. | Finanzen | 2008 |