| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Lay's (US) | America's favorite. | Ernährung | 2003 | |
| Lay's (US) | Betcha can't eat just one! | Ernährung | 2003 | |
| Lay's (US) | Get your smile on. | Ernährung | 2006 | |
| Lay's (US) | 100% pure joy. | Ernährung | 2007 | |
| Lay's (US) | Happiness is simple. | Ernährung | 2009 | |
| Lay's (US) | Happiness simple. | Ernährung | 2009 | |
| Lay's (US) | One taste and you're in love. | Ernährung | 2014 | Energy BBDO |
| Lay's (US) | Stay golden. | Ernährung | 2022 | Highdive |