| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Apple | Der persönliche Computer. | Computer/IT | 1980 | |
| Apple | The power to be your best. | Computer/IT | 1988 | Team/BBDO Hamburg |
| Apple | Mobiles Computing. | Computer/IT | 1992 | |
| Apple | Unbegreiflich begreiflich. | Computer/IT | 1994 | |
| Apple | Einfach, gut und günstig. | Computer/IT | 1994 | |
| Apple | Think different. | Computer/IT | 1997 | TBWA Chiat Day |