| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| California (US) | Discover the many states of California. | Touristik | 2005 | |
| California (US) | The great idea state. | Touristik | 2006 | |
| California (US) | Helping California business do business. | Touristik | 2007 | |
| California (US) | Find yourself here. | Touristik | 2009 | |
| California (US) | Dream big. | Touristik | 2014 | Mering Carson |