| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Swiss | The world's most refreshing airline. | Transport | 1997 | Advico Young & Rubicam |
| Swiss | The refreshing airline. | Transport | 1998 | Advico Young & Rubicam |
| Swiss | Welcome to civilized aviation. | Transport | 2002 | |
| Swiss | Destination excellence. | Transport | 2003 | |
| Swiss | Our sign is a promise. | Transport | 2011 | |
| Swiss | Made of Switzerland. | Transport | 2016 |