| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Citizen (US) | We've got elegance. | Schmuck | 1993 | |
| Citizen (US) | How the world tells time. | Schmuck | 1995 | |
| Citizen (US) | Set for work. Set for play. Set to go anywhere. | Schmuck | 1998 | |
| Citizen (US) | Unstoppable. | Schmuck | 2009 | |
| Citizen (US) | Better starts now. | Schmuck | 2014 | Wieden+Kennedy Tokyo |