| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| E45 (UK) | At ease with eczema. | Gesundheit/Pharma | 2001 | |
| E45 (UK) | Everyskin - Everyday. | Gesundheit/Pharma | 2003 | |
| E45 (UK) | Dry skin & eczema experte4se. | Gesundheit/Pharma | 2006 | |
| E45 (UK) | The brand most recommended by healthcare professionals. | Gesundheit/Pharma | 2008 | |
| E45 (UK) | Healthy skin feels great. | Gesundheit/Pharma | 2009 | |
| E45 (UK) | The No.1 selling brand for dry skin. | Kosmetik | 2009 | |
| E45 (UK) | Great skin starts here. | Gesundheit/Pharma | 2012 |