| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Kalms (UK) | Don't worry Take Kalms. | Gesundheit/Pharma | 1986 | |
| Kalms (UK) | A gentle blend of herbs to help you relax. Naturally. | Gesundheit/Pharma | 1989 | |
| Kalms (UK) | Keep calm keep Kalms. | Gesundheit/Pharma | 1994 | |
| Kalms (UK) | Science from nature. | Gesundheit/Pharma | 2000 | |
| Kalms (UK) | Take control. | Gesundheit/Pharma | 2006 | |
| Kalms (UK) | Can't sleep? Kalms sleep. | Gesundheit/Pharma | 2007 | |
| Kalms (UK) | Stress. Don't let it hold you back. | Gesundheit/Pharma | 2008 | |
| Kalms (UK) | Kalms and in control. | Gesundheit/Pharma | 2013 |