| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| ICI (UK) | ICI Fibres work for industry. | Technologie | 1960 | |
| ICI (UK) | Means progress in plastics. | Technologie | 1962 | |
| ICI (UK) | The leaders in plastics. | Technologie | 1969 | |
| ICI (UK) | Ideas in action. | Chemie | 1973 | |
| ICI (UK) | ICI puts profits back to work. | Technologie | 1976 | |
| ICI (UK) | World class. | Chemie | 1988 | |
| ICI (UK) | Inspiring confidence. | Chemie | 2002 |