| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Downy (US) | And you thought Downy was only a fabric softener. | Chemie | 1973 | |
| Downy (US) | The April fresh smell of Downy. Your family's bound to notice. | Chemie | 1973 | |
| Downy (US) | A noticeable improvement. | Chemie | 1975 | |
| Downy (US) | Feels much more than just in your clothes. | Chemie | 2003 | |
| Downy (US) | It's a beautiful feeling. | Chemie | 2005 | |
| Downy (US) | Feel more. | Chemie | 2010 | |
| Downy (US) | Forever downy. Forever young. | Chemie | 2013 | Grey New York |