| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Ariel (UK) | People who know, know Ariel know. | Chemie | 1994 | |
| Ariel (UK) | That's another load off your mind. | Chemie | 2001 | |
| Ariel (UK) | Making laundry life easier. | Chemie | 2005 | |
| Ariel (UK) | A pure clean. | Chemie | 2005 | |
| Ariel (UK) | Championship whites. | Chemie | 2006 | |
| Ariel (UK) | Let's all turn to 30. | Chemie | 2008 | |
| Ariel (UK) | Just washed freshness, all day long. | Chemie | 2008 | |
| Ariel (UK) | My Ariel. | Chemie | 2012 | Saatchi & Saatchi London |