| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| New York (US) | I love NY. | Touristik | 1977 | Wells, Rich, Greene |
| New York (US) | The city that never sleeps. | Touristik | 1995 | |
| New York (US) | World's second home. | Touristik | 2005 | |
| New York (US) | This is New York City. | Touristik | 2007 | Bartle Bogle Hegarty |
| New York (US) | We love NYC. neu | Touristik | 2023 |