| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Downy (US) | And you thought Downy was only a fabric softener. | Chemie | 1973 | |
| Downy (US) | The April fresh smell of Downy. Your family's bound to notice. | Chemie | 1973 | |
| Downy (US) | Forever downy. Forever young. | Chemie | 2013 | Grey New York |
| Downy Advanced (US) | Downy advance in - Wrinkles & static out. | Chemie | 2003 |