| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| Bayer (US) | Bayer contains no unnecessary drugs. Just 100% of what doctors recommend most. | Gesundheit/Pharma | 1980 | |
| Bitbond | Banking is necessary, banks are not. | Finanzen | 2018 | |
| Borgwaldt Flavor | All that's necessary for good tobacco. | Tabak | 2011 | |
| Drambuie Cream Liqueur (UK) | A necessary indulgence! | Getränke | 2000 | |
| Schweppes | Thirsty - take the necessary Schweppes. | Getränke | 1980 | |
| The Composite Catalog (US) | Necessary equipment. | Medien | 2003 |