| Marke | Slogan | Branche | Jahr | Agentur |
|---|---|---|---|---|
| B. Dalton (US) | When it comes to completeness, we wrote the book. | Medien | 1976 | |
| Baxters (UK) | When it comes to making soup, Baxters wrote the book. | Ernährung | 1992 | |
| Jeep (US) | We wrote the book on 4 wheel drive. | Verkehrsmittel | 1979 | |
| Turnberry Ocean Colony (UK) | From the people who wrote the book on private club lifestyle. | Bauen/Immobilien | 2003 | |
| Yellowpages.com (UK) | We wrote the book on local search. | Medien | 2006 |